WHITE PAPER: Evaluating Content Effectiveness

Content Science
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Key Takeaways

AMA Content Partner:

Content provided by: Content Science

Is your Content Effective?

Today content is critical to digital business. Does your content have the impact you need on marketing, sales, support and more? Can you evaluate whether your content is effective? Have your content evaluation efforts felt more like choppy waters than smooth sailing? You’re not alone.

The good news? You can do something about it. This white paper sheds light on why assessing content is hard and how to chart a new course.

Get insight into:

  • The risks you face by not evaluating content effectiveness.

  • The benefits and ROI. 

  • How to start planning a better approach.

You’ll also get worksheets to:

  • Assess your organization’s risk level.

  • Identify gaps and redundancies in your current content evaluation tools and methods.



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Author Bio:

https://auth.ama.org/PublishingImages/content-science-logo.jpg
Content Science
<p><a href="http://www.content-science.com/" target="_blank">Content Science</a> makes your content make a difference to your brand, your customers, and your success. As experts in content strategy and intelligence, we offer consulting, training, publications, and content evaluation software for clients ranging from Fortune 50 companies to niche brands to nonprofits to government agencies.</p>
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David Lunsford
May 30, 2017

Am unable to download your information because you require to agree with terms I cannot see.

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