4 Micro-moment Trends for Digital Marketers

Kali Pearson
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Key Takeaways

What? Consumer expectation has never been higher — they want relevant information to help them with their purchasing decisions, when they want it and where they are.

So what? Four trends can help marketers and brand execs meet and exceed customer expectations. Get insights you can use now — and some to think about for next quarter.

Now what? Download the full report: The Future of Digital Marketing is Now: Are You Ready?

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​Content brought to you by DAC Group

 

The digital landscape is always evolving, and as marketing professionals, that means we need to do the same. Consumer expectations have never been higher. They expect brands to provide information to help their decision-making; they expect personalized and localized experiences; and they expect immediacy. 

Jenna Watson, vice president of digital at DAC Group, has identified four key trends that will influence your strategy and success in this challenging climate.

1. The AI Revolution

While we aren’t in robot overlord territory just yet, staying up to date on the latest AI will be crucial for marketers. Using AI to match or amplify human marketing capabilities will help set marketers and brands apart and enable personalized experiences at scale.

For now: Think leveraging bidding algorithms, using campaign management tools and analyzing data to refine campaigns. 

For later: The sky’s the limit!


FREE DOWNLOAD: The Future of Digital Marketing is Now: Are You Ready?


2. The Future of Voice Search

Advances in voice technology, in addition to our increasingly mobile-first society, are changing the way people search. Have you changed the way you’re found?

For now: Incorporate "near me" searches into your paid search strategy. 

For later: Get ready to leverage voice search data as Google Search Console builds this capability into its platform. Also, get ready for bidding on voice queries as part of your paid search strategy.

3. The Vastness of Local Search

Local search remains one of the most immediate indicators of customer intent — and it’s getting bigger. Local search encompasses location pages, listings, reviews, maps, Google My Business and paid search and SEO. Is your brand fully leveraging all of these avenues?

4. Mobile-First SEO

Google is set to roll out a mobile-first index (likely coming in early 2018). This will likely be bigger than Penguin, Panda or any other mobile update to date. With the mobile website set to impact SEO results more than the desktop experience, the time to get mobile sites equivalent to the desktop versions is now.

Constant change is the only constant in digital marketing. Brands and marketers that are ready for the changes coming down the pipeline are the ones who will succeed in exceeding customer expectations.

To read more about these trends and how your brand can maximize its impact and drive business results, download the full report


DAC Group is one of the largest independent digital marketing agencies in North America, with a growing international footprint in the US, Canada and Europe. It specializes in the localization of campaigns, creative, content and calls to action, and uses strategic insight, performance marketing, proprietary technology and digital strategy to drive business results.


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Author Bio:

 
Kali Pearson
<a href="https://www.dacgroup.com/the-future-of-digital/" target="_blank">DAC Group</a> is one of the largest independent digital marketing agencies in North America, with a growing international footprint in the US, Canada and Europe. It specializes in the localization of campaigns, creative, content and calls to action, and uses strategic insight, performance marketing, proprietary technology and digital strategy to drive business results.
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