3 Marketing Collateral Ideas to Help You Win Over Prospects

Vistaprint Corporate
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Key Takeaways
​What? Leave-behind marketing materials can make a vast impact on prospective clients and boost your brands staying power.
 
So what? There are three qualities that your leave-behind materials that can transform your strategy.
 
Now what? Download, "A Guide to Creating Stellar Marketing Leave-Behinds," for more tips and guidance on leave-behind ideas.

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Content brought to you by: Vistaprint​ Corporate

 

Follow these tips to boost your brand’s staying power

Did you know that print is alive and well in the marketing space? In fact, 80% of consumers say their impression of a brand positively changed after receiving a promotional product. But there’s more to creating meaningful leave-behind materials than simply adorning a flyer or mug with your company logo.

A leave-behind is a marketing material that’s handed out or left behind after a trade show, convention, conference, or business pitch. It can take form as a brochure, flyer, postcard, t-shirt, mug, magnet, among others. Emblazoned with your brand’s visual identity, it can be a powerful storytelling tool, an encapsulation of a business pitch, or a tactile reminder of an introduction.

But just like any marketing campaign, the execution of your leave-behind strategy is critical to its success. What, exactly, makes one leave-behind more meaningful than another? With a little strategy and know-how, you can create branded products that win over new prospects.

Here are three qualities that will transform your marketing leave-behinds into something prospects will want to hold onto.

Every marketing leave-behind should:

1. Have a clear and well-defined objective.

Whether it’s a brochure designed to build awareness or a t-shirt that’s showcasing a product with a catchy phrase, your marketing collateral should include a clear message and call to action.

DOWNLOAD e-Book: A Guide to Creating Stellar Marketing Leave-Behinds

2. Accurately represent your brand’s visual identity.

Every piece of marketing collateral is an extension of your brand. Make sure everything you create adheres to brand guidelines—in words and designs—and don’t forget to proofread the final version.

3. Be relevant and useful to your audience.

What you hand out to prospects at conventions and trade shows should be relevant to their needs or interests. Gather intel, listen to feedback, and avoid a one-size-fits-all approach.

Want to learn more?

Vistaprint Corporate’s e-book is a comprehensive guide packed with tips and tricks that will help you maximize the success of your marketing collateral. With breakdowns for each format—brochures, flyers, postcards, business cards, mugs, magnets, and more—learn actionable ways to make lasting impressions on everyone you meet.

DOWNLOAD e-Book: A Guide to Creating Stellar Marketing Leave-Behinds


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Author Bio:

https://auth.ama.org/PublishingImages/vistaprint-logo.png
Vistaprint Corporate
<p>The company that reinvented printing for individual consumers and small businesses is extending its support to larger organizations. Introducing Vistaprint Corporate: the next-generation online platform designed for more advanced printing needs.</p>
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