The American Marketing Association (AMA) is expanding its reach within the international community. This multidimensional approach includes creating alliances with key organizations in all continents.
Each international alliance partnership represents thousands of marketing professionals that are now part of an expanded global community. AMA members will no doubt benefit from the knowledge exchange and the increased networking opportunities.
Asia Marketing Federation (AMF)
The American Marketing Association (AMA) and the Asia Marketing Federation (AMF) have agreed to promote collaboration between the two organizations.
The overriding goal of the alliance is to help advance the knowledge and practice of marketing and to enhance the value proposition of the marketing associations and the benefits provided to their members.
The AMA and AMF will encourage direct contact and cooperation between their management, staff, volunteers and members while defining the following areas for potential cooperation:
- Sharing of marketing information and knowledge
- Promoting benefits, offerings and membership in each organization
- Asia based marketing conference(s) or thought leader event(s) developed by AMA and AMF with participants from the east and west.
European Marketing Academy (EMAC)
The American Marketing Association (AMA) and the European Marketing Academy (EMAC) have entered into a collaborative relationship to better serve their respective memberships and strengthen the ties between both groups. The initial focus of this collaboration is on joint events and special membership offerings.
EMAC is a professional society for people involved or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. The Academy has over 1000 members from more than 57 different countries in all five continents.