Use these four considerations to make your user journeys meaningful for your content strategy and planning.
A peek inside the marketers' offices that make us drool.
By stacking several mind-reading tools into a single study, researchers used neuroscience to find a predictive whole greater than the sum of its parts.
Like the data they display, dashboards alone do not provide value; it’s up to marketers to distill insights.
Researchers Thomas Barta and Patrick Barwise reveal how being a marketing leader demands different skills than a general or a CEO.
Artificial intelligence has dominated popular culture for years; it may soon dominate marketing. Scientists, researchers and marketers are looking for the next step to make data self-aware.
How micro-funnels are replacing lead gen
Companies are expected to spend $92 billion on Big Data by 2026, but will they see ROI? If they focus on actionable insights, they can.
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