When the Honeymoon is Over: A Theory of Relationship Liabilities and Evolutionary Processes

A new study provides insights into some of the underlying processes by which exchange relationships evolve over time, and how governance mechanisms can purposely shape their development trajectories.

Press Release From the Journal of Marketing: Shaping the Development Trajectories of Exchange Relationships

An exchange relationship starts with a particular set of positive and negative conditions. It then proceeds along certain generic paths or processes towards a set of evolved conditions.

Enterprise-Grade Marketing Within Reach

SEO Trends for 2022

Dhruv Grewal, Jan Heide, Eli Jones Chosen as 2022 AMA Fellows

Marketing Trail Guide to More Personalized Nonprofit Communications