How “Ugly” Labels Can Increase Purchase of Unattractive Produce

Labels that draw attention to ugly produce’s flaws actually help increase consumers’ choice, click-throughs, and purchases.

Press Release From the Journal of Marketing: How “Ugly” Labels Can Increase Purchase of Unattractive Produce

Emphasizing aesthetic flaws via “ugly” labeling can increase the purchase of unattractive produce.

The Ultimate Guide to Reverse IP Tracking | Lead Forensics

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Research Revolution: Creating a Streamlined Research Process For Marketers

What Happens When Consumers Pick Their Own Prices?

Pay-what-you-want or pick-your-own price? The strategy that works best may surprise you.