A Smarter Way to Advertise Online

A new algorithm developed at the University of Maryland’s Robert H. Smith School of Business allows companies to stretch their budgets and optimize results when buying online display ads.

Marketers’ Confidence Drops Due to Consumer Spending

The Marketers’ Confidence Index dropped by nine points from 131 in July 2018 to 122 in January 2019. The report—sponsored by Kantar Consulting and the AMA—finds that the drop was due to marketers losing confidence in consumer spending.

The Era of Martech

As the marketing journey has gone omni-channel and threatened the traditional marketing funnel, the way brands communicate with prospective customers has changed—along with the technology that makes it all possible.

AMA Digital Marketing Bootcamp

Marketing Department of One

How to Design Strong Case Studies

Reflection is hip right now. Personal and professional mindfulness trends hype the benefits of contemplating and celebrating. For some, the act of reflection might mean meditation or journaling. For marketers, reflection often means building a case study.