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The latest edition of the Marketers’ Confidence Index shows renewed optimism in consumer spending, marketing budget outlook and investment climate.
Results from the 27th edition of The CMO Survey show that marketer responsibilities and strategic roles have increased against rise in digital spending.
Both high performers and inexperienced salespeople improve their quota attainment by 50% when they believe that portfolio magnitude is large and conversion uncertainty is low.
Managers should be aware that salespeople’s past performance success and experience create biases in their decision-making while prospecting.