Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events

AMA Brand Management Essentials – January
January 10
Online | 6 Weeks | Intermediate
How to Write a Powerful Creative Brief
Online | 2 Hours | BeginnerBuilding a Bridge Between Sales & Marketing
Online | 2 hours | BeginnerSEO Trends for 2024
Online | 2 Hours | IntermediateNews Stand

Article
Limited-Time Offers Are a Marketing Mainstay—But Online Consumers Aren’t Interested
A new Journal of Marketing Research study shows how time scarcity promotions are less effective online than in brick-and-mortar settings.
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation

Using Identity to Secure Nonprofit Donations

Four Baseline Strategies for Marketing to Generation Alpha

From Our Partners
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Shortening the path to purchase with easy holiday sales incentives
Stand out from the competition, increase sales, and reward loyalty this holiday season The holiday season means major shopping. And your customers are looking for the best deals. As companies try different tactics to reward loyal customers and attract new business, some incentives will work better than others.Learn how you can stand out from the […]
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The Four Steps of Effective Brand Research
Quantitative and qualitative research are crucial tools for building a brand strategy. Discover the four steps to effective research that finds insightful data. When it comes to developing a cohesive brand and marketing strategy, the process should always start with a healthy amount of research. Both quantitative and qualitative methods are crucial for getting a […]
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AI-Powered Marketing for Black Friday Success
The Ultimate Black Friday guide to increase sales Black Friday is approaching, and as one of the biggest shopping days of the entire year, brands will be giving it their all to get a competitive edge. In 2022, 87.2 million Americans shopped online during Black Friday, indicating a colossal appetite for holiday deals and exceptional […]
Resources

“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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