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Consumers are bypassing local soda taxes by shopping around. Doctoral SIG members break down recent JMR research and its unexpected implications.
How optimistic are you on the state of the U.S. economy in 2021? Participate in our latest Marketers’ Confidence Index survey to let us know.
Why should marketers track migration data and trends? A new study finds that it leads to better resource allocation for marketers in rural India.
Marketers and policymakers should harness the power of migrants’ remittances—both economic and social—to allocate marketing resources.