Skip to Content Skip to Footer
  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership
  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Group of attendees at an AMA training event working through an exercise at a roundtable.

    Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

    Training
    On-Demand
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
    Undergrad Awards

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

Start learning

Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

GET STARTED

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

SEE RESEARCH

News Stand

  • Article

    A new Journal of Marketing Research study shows how time scarcity promotions are less effective online than in brick-and-mortar settings.

  • Close up picture of people supplying others with packaged food

  • Teenager sitting on top of a wooden structure with a skateboard and a shirt that says "stray" and looking into the distance

    • From Our Partners

    • sponsor

      Article

      Stand out from the competition, increase sales, and reward loyalty this holiday season The holiday season means major shopping. And your customers are looking for the best deals. As companies try different tactics to reward loyal customers and attract new business, some incentives will work better than others.Learn how you can stand out from the […]

    • sponsor

      Article

      Quantitative and qualitative research are crucial tools for building a brand strategy. Discover the four steps to effective research that finds insightful data. When it comes to developing a cohesive brand and marketing strategy, the process should always start with a healthy amount of research. Both quantitative and qualitative methods are crucial for getting a […]

    • sponsor

      Article

      The Ultimate Black Friday guide to increase sales Black Friday is approaching, and as one of the biggest shopping days of the entire year, brands will be giving it their all to get a competitive edge. In 2022, 87.2 million Americans shopped online during Black Friday, indicating a colossal appetite for holiday deals and exceptional […]

    Advertisement

    Resources

    Professional

    Academic

    Collegiate

    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

    PREMIER PARTNERS