About the Course
Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?
This interactive session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape. Participants will gain insights into emerging trends and learn how to future-proof their digital strategies to remain competitive in a rapidly changing environment.
Skill Level: Intermediate
What You’ll Learn
- Identify key trends shaping the future of digital marketing and AI
- Explore strategies for adapting digital marketing tactics to align with evolving consumer preferences, regulatory changes, and technological advancements.
- Discuss how to prioritize trends to focus on based on business and customer needs

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Course Content
- Prompt Engineering
- Multi-modal AI
- Synthetic Influencers
- AI Agents
- AI Adoption Across Brands
Meet Your Instructor

Martin Waxman
Martin writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. Martin is also president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.
He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019, entitled “My BFF is a Chatbot” and the 2024 Thought Leader award from the Canadian Public Relations Society.
Check out these resources:
Future of Marketing Institute: https://www.linkedin.com/company/future-of-marketing-institute
Digital Marketing Trends Newsletter: https://www.linkedin.com/newsletters/6642894648903823360/

AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.