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  • Digital Marketing Experiences

    Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

    $249 for non-members | $149 for members

    Save $49 by purchasing both courses together, using code TRENDS2025 during checkout. Pricing will update in your cart once code is applied.

The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. It’s hard for any social media manager to keep up!

Update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience.

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape.

This session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape.

Pricing will update in your cart once code is applied.

2025 Social Media Trends

Non-Member

$149.00

Member

$99.00

AI Skills and Trends for 2025

Non-Member

$149.00

Member

$99.00

Are you an AMA Professional Certified Marketer®️? Completing this bundle’s training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Meet Your Instructors

Alison Battisby

Alison Battisby

Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.

Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.

Martin Waxman

Martin writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. Martin is also president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.

He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019, entitled “My BFF is a Chatbot” and the 2024 Thought Leader award from the Canadian Public Relations Society.

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