The 7 Big Problems in Marketing: The AMA Intellectual Agenda

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Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  •  Understand the nature of these 7 problems.
  • Understand why they are significant and important to firms.
  • Explore potential research questions that follow from these big problems.​​



The AMA has identified 7 "big problems" in marketing. The purpose of this webcast is to describe each problem. These problems do not have easy solutions. Our intent is to stimulate dialogue and research in both the practitioner and academic communities.​​​​


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