Phone Calls: The Missing Link to Proving and Improving Marketing ROI

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​See data on why calls are now critical to search, Facebook, and display ROI
  •  Learn how to use data from calls and conversations to optimize performance
  •  Learn how top brands use calls to improve targeting, bidding, and optimization
  •  Get actionable insights to improve your marketing’s impact on revenue

How well your digital advertising and website generate phone calls can make or break your ROI in 2017. It's now critical that marketers track calls from marketing source to sale so you can prove true ROI and create experiences that lead to better engagement.

This webinar explains the strategies around phone call conversions that CMOs and senior marketing leaders are using to better measure and optimize ROI, acquire more customers, and prove marketing's true impact on revenue.


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