Winning the Inbox: 3 Things Savvy Email Marketers Must Know

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Simple design and content tweaks you can make today to maximize engagement
  • The latest tips for automating your messages so they get noticed by the right people at the right time
  • The key data to analyze so that you can edit, iterate and keep getting better with every send

As marketers, we’re tasked with hitting big goals and, by now, you’ve probably heard that email can be a powerful channel. However, in this data-driven, fast-paced, get-it-done-yesterday world, it's easy to be too busy to be thoughtful with your approach to the inbox. The result? Even the savviest of marketers end up sending one-size-fits-*some* email messages with uninspired design that get the job done, but don't necessarily get the kind of results that great email marketing is capable of.

In this presentation, Content Marketing Strategist Jamie Bradley will show you real-life examples from brands that are optimizing their email programs for today’s on-the-go consumers. We believe that best email marketing combines the latest in mobile design, smart automation techniques and analyzing the right data. If you can nail those three things, then you’ll start sending the kind of email that gets real results.

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