Wildly Controversial! The Impact of Boycotts on Brands

 
Date: On Demand CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • ​Check out brand new data on the impact of political conversations on brands
  • Find out how best to measure the impact of controversy
  • Learn how to thoughtfully communicate in uncertain times

Whether they want to or not, some of the world’s biggest brands have recently stumbled into the politically charged social conversations. Brands like Starbucks, Audi and Anheuser-Busch have found themselves on the business end of organized protests and boycotts from both ends of the political spectrum, and this year’s Super Bowl was full of controversy.

In this webinar, Networked Insights’ VP of Analytics Jaime Brugueras, and VP of Marketing Richard Sharp will share brand new research on the impact of politically charged conversations on brands.

They’ll also discuss how brands can take a thoughtful, proactive approach to speaking to their customers in the midst of political chaos - using data and audience intelligence to guide better decision-making.


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