Why Marketers Should Have a Seat at the Crisis Communications Table

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • How to factor risk into your marketing campaigns 
  • What to do when you find your marketing team at the frontlines of a business disaster
  • Key insights from real-world examples of brands that underestimated the power of marketing when it came to crisis communication  ​

A natural or business disaster can strike at any time. And, often when they hit, we defer to PR and corporate communications to handle the issue. However, marketers also play a pivotal role in crisis and issues management when it comes to getting the business back up, and getting key messaging out to stakeholders.

Find out how you can be prepared when business disruption occurs. ​

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