Wake Up Sleepy Subscribers with Marketing Automation

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​How inactive subscribers bring down the overall health of your email programs
  • Various strategies for re-engaging inactive subscribers based on email domain and last engagement
  • Ways to leverage marketing automation to turn your inactive subscribers into loyal customers

Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue!

Register for this webinar to hear from email marketing expert Mike Madden.

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