Video Marketing Strategies for 2017 and Beyond

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Create a comprehensive video marketing strategy, including video optimization syndication and measurement
  • Understand how to leverage emerging platform features, products and trends to amplify reach and engagement online
  • Maximize your footprint on YouTube, the 800 pound gorilla of digital video

​Digital video had a big year in 2016, with significant increases in advertising spend, new features (Instagram Stories, Facebook Live) and new products (360 video, drones) taking hold. Compound that with the fact that YouTube is the second largest search engine that converts customers more effectively than any other social platform, according to research. As such, it is imperative for marketers and brands to create compelling video content.

Kent Lewis, President of Anvil, will share strategies and tactics that result in a comprehensive and engaging video presence across the digital landscape, including YouTube. The webinar will include the latest tips and tricks for creating, optimizing, syndicating and measuring video content that will impact the bottom line. You will leave this session with an actionable checklist to build and marketing your brand via digital video.


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