Digital video had a big year in 2016, with significant increases in advertising spend, new features (Instagram Stories, Facebook Live) and new products (360 video, drones) taking hold. Compound that with the fact that YouTube is the second largest search engine that converts customers more effectively than any other social platform, according to research. As such, it is imperative for marketers and brands to create compelling video content.
Kent Lewis, President of Anvil, will share strategies and tactics that result in a comprehensive and engaging video presence across the digital landscape, including YouTube. The webinar will include the latest tips and tricks for creating, optimizing, syndicating and measuring video content that will impact the bottom line. You will leave this session with an actionable checklist to build and marketing your brand via digital video.
Build Your Skills!
Learn to lead your marketing organization’s
planning process to maximize success! Join esteemed instructor Professor
Greg Marshall of Rollins College in the latest installment of the AMA’s
live training series. Get details and register today!
Check out more information on all upcoming In Person Trainings Here.