Use Design Thinking to Put Insights at the Center of Your Innovation Program

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Attend this event if you want to learn how to build insights and research into Design Thinking.

Design Thinking is a problem-solving technique that can rely to varying degrees on research rigor. In this webinar, we will discuss how to build insights and research into Design Thinking. We will walk through how to align the market researcher's project oriented toolbox with the Design Thinker's creative problem solving orientation to build a more actionable innovation engine. In this webcast we will address how Design Thinker:

  • Is compatible with agile research trends.
  • Is consistent with innovation and design thinking.     
  • Adds necessary rigor to the design thinking process.
  • Requires engagement of both design and research.

More About the Speaker: 
Eric Whipkey, Leader, Satisfaction & Experience Metrics, Navy Federal Credit Union

Eric calls on extensive experience across numerous industries, including professional services, nonprofit, finance, government, healthcare and food service. Currently, he  manages a large member experience metrics program at one of the largest national credit unions. Much of Eric's 25+ years of market research has focused on the client side and spans qualitative and quantitative research as well as customer experience. 

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