Unearthing Product Insights- Customer-Centric Innovation for Brands

Current average rating
5.00
 
Date: On Demand CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • Steve Wunker explores how the key to thriving in today’s fast-moving marketplaces lies in seeing the world through customers’ eyes, and allowing yourself to question your brand’s longstanding product assumptions.​​

Please join Stephen Wunker, co-author of Jobs to be Done and the just-released Costovation, explain how brands are uncovering what the market thinks about them and their products, and how understanding market perception can lead not only to improved offerings but higher revenues.

Wunker reveals specific steps that a wide range of organizations – from giant to small – are taking to better understand buyer wants and needs for better product market fit. With examples ranging from hotels to education to toothbrushes, he explores how the key to thriving in today’s fast-moving marketplaces lies in seeing the world through customers’ eyes, and allowing yourself to question your brand’s longstanding product assumptions.​


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