Turn Every Campaign into a Journey - Advice from an Industry Analyst

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Assemble a "journey team" with the right people who can work together to visualize the optimal customer experience
  • Prioritize which journeys and customer interactions to tackle first
  • Understand customer expectations and align those with your business goals
  • Utilize journey management platforms to get the best results

​Journeys are tied to increased customer satisfaction, retention and engagement. You're excited to get started turning your disparate marketing campaigns into connect customer experiences - but how do you get started?

Join Cathy McKnight from Digital Clarity Group as she shares information gleaned from working with hundreds of different companies as they've developed their customer journey strategies.

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Learn to lead your marketing organization’s planning process to maximize success! Join esteemed instructor Professor Greg Marshall of Rollins College in the latest installment of the AMA’s live training series. Get details and register today!

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