Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Expected return on investment for varying scenarios and levels of media spend
  • Likelihood of profit and sales targets being achieved
  • Allocation of budget between brands and sub-brands, campaigns and supporting core products, and between media channels
  • Whether to use a continuity, drip, or burst strategy for your campaign for best results

It’s the age-old question: which part of your marketing budget is working for you and which part is being wasted?

In this webinar, you’ll discover how the marketing team at a Fortune 1000 retailer applied a killer combination of data science and technology to solve for this problem with dramatic results: 33% more incremental revenue, with 26% less budget, for an overall 80% improvement in their marketing ROI.

Plus, learn how marketing budget optimization techniques can deliver transformational insights.


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