Bigger Returns. Smarter Decision Making. Marketing Budgets that Work.

 
Date: On Demand CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • ​Expected return on investment for varying scenarios and levels of media spend
  • Likelihood of profit and sales targets being achieved
  • Allocation of budget between brands and sub-brands, campaigns and supporting core products, and between media channels
  • Whether to use a continuity, drip, or burst strategy for your campaign for best results

It’s the age-old question: which part of your marketing budget is working for you and which part is being wasted?

In this webinar, you’ll discover how the marketing team at a Fortune 1000 retailer applied a killer combination of data science and technology to solve for this problem with dramatic results: 33% more incremental revenue, with 26% less budget, for an overall 80% improvement in their marketing ROI.

Plus, learn how marketing budget optimization techniques can deliver transformational insights.


 

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Learn critical B2B marketing skills! Join Brandzone Founder Ron Strauss in the latest installment of the AMA’s live training series. Get Details and Register Today!

Check out more information on all upcoming In Person Trainings Here. 


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