With over 2 billion active social media users
worldwide, social analytics is a massive source of consumer insights to inform
and drive your business.
When used effectively, social analytics can inform
strategic business initiatives that increase campaign performance, improve
customer retention, and protect brand reputation.
However, many social
analytics programs fail to deliver meaningful business value due to a lack of
clearly defined business objectives and a lack of actionable insights.
In this webinar, NetBase and Forrester Research will discuss the evolution of
social analytics, key elements building a successful social analytics program,
and practical applications for delivering meaningful business outcomes.