Transforming Social Insights Into Action to Fuel Every Aspect of your Business

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Common challenges for implementing social analytics across the enterprise 
  • The evolution of social analytics from monitoring brand health to audiences and beyond
  • How to define key business objectives for social in the enterprise
  • A practical application of social analytics for improving campaign performance

With over 2 billion active social media users worldwide, social analytics is a massive source of consumer insights to inform and drive your business. 

When used effectively, social analytics can inform strategic business initiatives that increase campaign performance, improve customer retention, and protect brand reputation. 

However, many social analytics programs fail to deliver meaningful business value due to a lack of clearly defined business objectives and a lack of actionable insights.

In this webinar, NetBase and Forrester Research will discuss the evolution of social analytics, key elements building a successful social analytics program, and practical applications for delivering meaningful business outcomes.

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