Top 5 Trends in Agile Market Research—How to Stay Competitive With Your Research

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • What differentiates agile market research from traditional research and the top 5 ways it adds value to companies
  • What the most common drivers are for unplanned research and why an agile partner can help you get ahead of the unplanned research
  • What the biggest barriers are to adopting agile research and 5 ways you can overcome them
  • What tools are in an agile market research toolbox and what to look for in an agile partner

In a recent study of market researchers, 77% of respondents plan to increase adoption of agile research methods within the next 12 months.

We recently conducted a “State of Agile Market Research” study of insights professionals, marketers and agencies to learn more about their understanding of agile market research and how it fits into their toolkit. The key takeaway: agile research is one of the biggest trends in the industry today because it allows researchers to stay in front of both the competition and needs of the business.

In this webcast, we’ll share the tops five trends in agile research today and how they’re helping companies stay ahead of the game!

Did You Know?
Agile is a methodology that originally came from the software development industry that allows for flexibility and preparing for change. Agile has since become relevant in the research world because of the lack of time and budget that many researchers face and the need to conduct research often and sometimes unexpectedly.

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