Top 10 Ways to Use Design Thinking in Driving Innovative Marketing Strategies

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Learn what design-thinking is all about – and what industries are taking advantage of this creative thought process.
  • Get inspired by some of the latest trends of new innovations in strategic design and how this may lend ideas for your next marketing initiatives.
  • See how design-thinking methodologies could be applied to marketing roles and how this can lend itself to more visibility within your organisation.

It seems like "Design Thinking" is all the buzz these days. Curious to learn more about what exactly "Design Thinking" means, and how you can apply design-led methodology to inspire meaningful solutions to some of your marketing challenges across the business planning lifecycle?

Melissa Rancourt, entrepreneur and Academic Director of the Global Executive Master of Science in Strategic Design and Management at The New School's Parsons School of Design, will lead a dynamic webinar where participants will walk away with actionable insights and tools to change outmoded dynamics and lead to new opportunities.

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