Thinking Outside The Inbox: Using Data and Email to Meet Consumers Wherever They Are

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • How to use the data you already have to get people into the right segments and craft better campaigns
  • How to listen, both on and offline, and learn where consumers truly are in their lifecycle with your brand
  • How to identify the data you’re missing across channels to deliver high-converting content in the inbox

As marketers, it’s easy to feel overwhelmed by all of the data that you have at your fingertips. From the information in your CRM to the actions consumers are taking (or not taking) on your website and social channels, it’s difficult to determine what really matters when crafting smart marketing campaigns. 

In this webinar, we’ll show you how top-performing brands from retail, B2B, hospitality and more are combining multiple data points to listen to consumers and learn more about the customer lifecycle. With the use of web-tracking, better online forms, dynamic content and automated email workflows, it’s easier than ever before for marketers to take control of data overload and create high-converting campaigns inside and outside of the inbox.

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