The State of Marketing in 2018: Where We Are & Where We're Going

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​The latest goals, trends, and challenges driving today’s marketers
  • Advice and solutions from top industry leaders
  • Tips you can use today to do more successful email marketing​

With all the flashy new tech available to today’s marketers, it’s easy to take tried-and-true channels like email marketing for granted. But we were curious: In an industry hungry for the latest strategies—be it AI, live video, or chatbots—have we mastered the fundamentals?

To figure it out, we surveyed over 200 marketers and interviewed 25 leading experts to learn where we are (and where we’re going) as an industry. Which strategies are marketers using? What’s actually working? Join us as we break down the data and offer actionable strategies to help you overcome your top marketing challenges.​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.