The Recipe for Lead-Generating Webinars

 
Date: 5/2/2017 12:00 PM CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • ​A way to structure webinars to get customers asking about your solution
  • Insight on why your webinars may be underperforming, and how you can fix it
  • A cheat sheet to assess your situation and start producing better webinars

Educational webinars are a dime a dozen. You offer them, but so do your competitors. So what’s your edge?

The right communications methods spark conversations with webinar attendees. That’s because customers place a greater value on what they’re asking for – not what you offer.

Effective webinars connect prospects to the buying journey by “selling” them before the sale. Join Jeff Molander as he explains the three unusual ingredients that move clients toward (or away from) making a purchase commitment.


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