The Power of Persona-Based Marketing

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​A clear understanding of persona-based marketing and why it should be at the core of your marketing strategy
  • Data to justify the investment
  • Actionable steps for implementing it in your organization

78% of over-performing companies fully embrace customer-centricity across all functions, whereas this is only true in 12% of under-performing companies (Insights2020).  Similarly, marketers who use persona-based marketing  are seeing better return on marketing spend and higher levels of customer engagement.  But what does persona-based marketing really mean?  What tangible results can it drive?  And what are the steps implementing it in your organization?

This webinar will answer these questions through data, case studies, and practical action items that you can take back to your organization.


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