The Power of Live Events: How to Make Your Live Events Matter in a Digital World

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​The tragedy of the 'ghost attendee' and what you can do about it
  • 5 ways to use your event data to improve the attendee experience
  • Real life examples of how planners are shaping the attendee journey
  • Actionable steps to get started

Are you struggling to prove the impact of your live events? Infusing technology into your event programs allows you to bridge the gap between offline and online marketing channels.

Join us for a discussion around the tools, technology, and techniques leading companies are using to track the physical footprint from live event activity. When you unlock the treasure trove of insights you're already sitting on, you'll be able to measure your offline marketing channels as tightly as your online marketing channels, and THATS how you realize The Power of Live Events.


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