The No-Nonsense Strategy to Achieving Omni-Channel Relevance

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​The three major technical hurdles to achieving omni-channel relevance
  • Why standard marketing automation tools have failed marketers
  • Practical advice on creating a personalized customer experience

Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity.

The good news? Technology has finally caught up with all the promises and can now turn them into action. In this webcast, we’ll explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times.


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