The New Ecommerce Imperative: Data-Led Customer-Obsession

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018?
  • What tech investments must digital business pros make today to better align with the needs and expectations of their specific customers?
  • What does success look like, and why organizations must take personalization to the next level?

In a world where consumer attention is always up for grabs, the key to successfully attracting, serving, and retaining customers is obsessing about the buyer’s journey. The ability to process data at unprecedented scales allows companies to now draw actionable insights in real time and enable them to serve relevant experiences at the speed of the customer. How do you achieve that? Mining data to provide individualization versus personalization. It’s imperative for companies to create contextually-relevant experiences for each customer that adds value to their path to purchase.  

In this webinar, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will explore why companies today must work through these thorny fundamentals, how personalization is really becoming individualization, and why the prerequisite for becoming customer-obsessed in 2018 requires a culture and organization that is data-led.​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.