The Mobile Marketing Playbook for Click-to-Call: How to Improve ROI and Lower CPL by Optimizing Call Conversions

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • The enormous impact call conversions now have on CPL and ROI
  • How to optimize search, Facebook, and display ads to drive calls and sales
  • What metrics marketers are capturing around calls to optimize ROI
  • Real-world stories for how marketers use call data to drive revenue

Digital advertising has gone mobile. Over 70% of digital ads will target mobile devices this year. And one amazing result has been the enormous growth in conversions – but not from web forms – from phone calls. Thanks to smartphones and click-to-call, mobile search, Facebook, and display ads will drive over 80 billion calls to U.S. businesses this year.

Research shows that if you aren’t attributing and optimizing digital channels for call conversions, your CPL and ROI metrics could be off by 50% or more. And you could be allocating budget to the wrong digital ads, keywords, and campaigns.

Join call conversion experts from DialogTech to learn how to measure and optimize call conversions from digital advertising to improve ROI, lower CPL, and acquire more customers.

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