The Dangers of Disjointed Social: Social Media Masterclass

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​The difference between earned, owned, and paid social media

  • How to employ the Social Trifecta™ to optimize your social performance

  • Ways to increase your earned social media footprint

  • How to scale your social listening with machine learning

  • Surefire tactics for optimizing your organic and paid content

  • How to create a more unified, efficient social media strategy that incorporates the right mix of owned, earned, and paid

Does your social media strategy feel disjointed?

In the face of 2.8 billion active social media users, it’s easy to feel like your brand’s voice is barely audible above the din. If you’ve been wasting your time trying to be heard above the noise, we hate to break it to you, but you’re wasting your time. It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagements, conversions, reach, and ROI for your brand.

Join us on June 21 at 12pm CT as we partner with Tracx to uncover the secret power behind every great social brand.

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