The CMO's Guide to Hiring for Content

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • The hiring trends top brand newsrooms are embracing
  • How to align your hiring plan with a strong content strategy
  • Best practices for scaling your team over time
  • What to look for in each role—from strategists to editors to multimedia talent
  • How to secure and allocate your content budget

Content marketing job listings have grown 350 percent since 2011. Yet many organizations’ biggest challenge is to find the right talent to staff their team. 

In this webinar, we break down 2016 hiring trends, strategic levers, and budget you need to staff your content marketing program and ensure continued content marketing success.

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