Member Only Webcast: "The Brief of a Lifetime" - The Story of the Creation of a New Global Snacking Brand

 
Key Takeaways
  • Hear why beginnings are critical in three areas: 1) setting purpose and ambition, 2) properly chartering the launch journey and 3) locking in senior leadership alignment for support.
  • Learn why the "All in the Boat” philosophy, where a diverse blend of internal and external talent work together on a shared mission, is critical to creation of truly big ideas.
  • Understand the importance of aligning to your “True North.” During times of inevitable rough waters and setbacks, make sure the final launch lives up to the beginning ambition.

The following article is available exclusively to Members.

     

Author Bio:

 
 
 
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.