The Art & Science of Social Insights: Tapping Audiences to Drive New Business

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Learn how successful agencies use audience-driven strategies to build relationships with new and existing clients
  • Hear how major brands grow revenue from existing and emerging audiences by connecting with values and motivating factors
  • Understand the 5 elements of the F.R.E.S.H. approach for developing an audience-centric strategy

Join Sergio Claudio, Chief Innovation & Strategy Officer at RockOrange, as he shares how RockOrange combines art and science to help their clients create authentic connections and reach new audiences with a F.R.E.S.H. approach. 

Hear real-life examples of how Nickelodeon, Zappos and other major brands developed audience-centric campaigns that captivated new and existing audiences, fueling conversation and ultimately revenue.  Understand how successful campaigns are developed using the five elements of the F.R.E.S.H. approach, and then measured through targeted social media analytics.

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