The 5 Hottest Trends in Social Analytics

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • How can converged media improve marketing effectiveness.
  • Why Facebook data is crucial to customer care initiatives.
  • How images help brands understand consumers response to marketing campaigns.

From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement.  However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise.

Join this webinar as we uncover the 5 hottest trends in social media analytics including:   

  • Converged media
  •  Facebook topic data
  •  Visual listening
  •  Audience analytics
  •  ​Integration with other data sources                                                                       

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