Most marketers assume the underlying technology provides the ‘secret sauce’ when it comes to an effective marketing automation campaign. Unfortunately, marketing automation is more than just technology.
Kent Lewis, President & Founder of Anvil Media, outlines the four key components of an effective marketing automation program. In this webinar, Lewis will identify the four P's of a successful marketing automation campaign and why they matter: People, Process, Promotion and Platform.
From this presentation, you will be able to identify core elements of your internal program and how to successfully navigate them to ensure your marketing automation campaign generates the measurable results you desire.