Simple UX Design Principles That Will Drastically Improve Your Marketing Campaigns

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​An understanding of fundamental UX design principles and how they apply to marketing effectiveness
  • Tips and tricks to quickly get to know your customer, then identify and prioritize their pain points
  • How to do quick and easy user testing, utilizing data and design
  • Real-world examples of how to improve the user experience of your emails, landing pages, and website
  • Case studies from big brands and small companies to illustrate concrete do's and don'ts when it comes to bringing UX to marketing​

As consumers, we're exposed to amazing User Experience (UX) design every day. Companies with advanced UX teams like Amazon, Google, and Apple create shopping, browsing, and mobile experiences that feel truly personalized and intuitive. In comparison, marketing campaigns from smaller companies can come across as clunky and ham-handed, especially when they're so obviously focused on driving a specific user behavior – CLICK HERE! 

By implementing a series of simple techniques grounded in UX design practice, marketers can design a better user experience across channels like email, landing pages, and other content, leading to higher conversion rates and more revenue.​

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