The Secret to Google Ads and Facebook ROI: Inbound Calls

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​Attend this event if you want to learn how to drive conversions with a lower cost per lead.

Digital advertising is ruthlessly competitive. When everyone uses the same tactics to drive online conversions, how do you give your Google Ads and Facebook campaigns a competitive edge? The answer is inbound calls.

By taking a specific, data-driven approach to call conversions -- from ad messaging and bid strategies to audience targeting and personalization -- marketers can drive more customers and revenue at a lower CPL. It is the single biggest thing brands and agencies can do to improve ROI, and this webinar will explain how. Join the call experts from DialogTech to learn:

  • The big impact of call conversions on Google Ads and Facebook ROI
  • How to create ad and landing page messaging to drive more calls and sales
  • How to use what happens on calls to improve retargeting and lookalike campaigns
  • How to use online behavior to personalize call experiences and close more customers
  • Success stories and examples from leading brands and agencies 

More About the Speaker: 
Blair Symes, Director of Content Marketing, DialogTech

Blair Symes is the Director of Content Marketing at DialogTech, the leading provider of AI-driven voice analytics. Over the past 20 years, Blair has published hundreds of articles and eBooks and presented on dozens of webinars on a wide range of marketing topics, including omnichannel attribution and conversion optimization.

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