Sales and Marketing: From Handoff to Handshake

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Improving buyer journey mapping with customer-focused questions 
  • Ensuring process aligned content 
  • Improving contact rates with the ultimate contact strategy​

There’s been a general perception that sales and marketing are separate entities, with separate jobs, sitting in separate departments. A new role has emerged that is helping to align sales and marketing – the sales development rep (SDR). 

In this webinar, learn how to better enable your SDR team to ensure sales and marketing are functioning together harmoniously.​

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