Recovering from Email Marketing Mistakes

 
Date: On Demand CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • ​See real life examples of email marketing gone wrong both in strategy and execution
  • Learn steps marketers can take to ensure they don’t commit common mistakes
  • Get guidance on what to do when those “oops” moments happen

An ugly truth about email marketing is that if you haven’t made a mistake yet...you will. These slip-ups can range from simple blunders that will make you blush, to strategic errors that can irreversibly damage your sending reputation.

As the email ecosystem becomes more sophisticated with new tools, technologies and automation, marketers can be even more vulnerable to making a misstep. We’re all human, so it’s good to understand why mistakes happen, how we can avoid them and what to do  for damage control.

In this free webcast, we’ll look at some interesting examples of email marketing gone wrong, teach you how to spot some potential problem areas and prepare you to act fast if these situations ever happen to you.


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