An ugly truth about email marketing is that if you haven’t made a mistake yet...you will. These slip-ups can range from simple blunders that will make you blush, to strategic errors that can irreversibly damage your sending reputation.
As the email ecosystem becomes more sophisticated with new tools, technologies and automation, marketers can be even more vulnerable to making a misstep. We’re all human, so it’s good to understand why mistakes happen, how we can avoid them and what to do for damage control.
In this free webcast, we’ll look at some interesting examples of email marketing gone wrong, teach you how to spot some potential problem areas and prepare you to act fast if these situations ever happen to you.