Predicting Success: Ad & Creative Testing Powered by Research Automation Will Save Ad Budgets

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Learn new best practices for ad & creative testing in the automation age
  • Find out how you can turn testing into powerful ammunition to justify and save advertising budgets
  • Experience technology that makes testing easy, fast and affordable for agencies & brands
  • Explore the rich reporting & visuals created from research automation tools

Advertising budgets are under attack. Major brands are auditing what is working and adjusting budgets drastically. The answer to this growing trend is better testing ahead of campaign launch. Luckily research automation has made it much faster and less expensive to conduct this testing. No longer does creative or ad testing take weeks. 

Learn how you can utilize automation to conduct ongoing, iterative and optimized advertising tests that can help predict campaign success and justify budgets.Explore new best practices for advertising and creative testing in the new DIY research automation environment and cutting-edge tools that not only make testing easier but more effective.

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