Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Learn how organizations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI
  • Learn how to break out of the struggle of justifying content that goes through a short commission-publish-forget cycle
  • Get practical tips for getting started today

A major challenge that content marketers face is being able to create quality topical and evergreen content at scale. 

Using examples from major companies across a variety of industries, our speakers, Noz Urbina (renowned speaker, author, content strategist; blogger and futurist) and Matt Dion, CEO, Mintent, will illustrate how intelligent content can bridge the divide between the latest, ‘hot’ topics, and content that outlives the rest by being useful for audiences over long periods of time.


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