Personalization 2.0: Creating Remarkable Customer Experiences

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • What’s required to lay the groundwork for personalization

  • The key to personalizing all of your channels, be it email, web, mobile, commerce, kiosk, VR, and print

  • Three personalization tactics to get started with personalization now

  • How new technologies such as AI, VR, and voice impact personalization​

Personalizing digital interactions drives conversions and reduces fragmentation. But research shows that many organizations are showing the same experiences to everyone, not considering if they are a prospect, an existing customer, a partner, an employee or someone looking for a job.

Getting started with personalization requires a sharp focus on the customer as well as on the people, processes, and technologies needed to support it.

Join us for this webinar with Gene De Libero, digital marketing adjunct at New York University and Sitecore marketing evangelist.​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.