Partnering with AI for Marketing

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​Today's AI tools are complex to build but easy to use
  • Seamless integration of tasks and tools streamline processes
  • You already have the skills today you need to stay relevant tomorrow​

What will your marketing job look like tomorrow? How will marketing change on a day-to-day basis when machine learning and integrated datasets combine to augment your work? From marketing goal identification to campaign creation to loyalty optimization, AI tools are poised to help every step of the way. Follow along as Jim Sterne paints a picture of your job as it could be done today and will certainly be done tomorrow. Be ready for a whole new way of doing the time-honored work of marketing.​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.