Nurturing Leads Across Digital Channels

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Learn lead nurturing best practices
  • Understand how to segment and define your buyer’s journeys
  • Gain the knowledge to implement personalization and retargeting in display ads

Lead nurturing is a proven method for keeping your brand front-and-center with potential buyers so you’re top of mind when they’re ready to make a purchase.

The result?

When nurturing is done right, it can help you maximize sales and minimize lost opportunities. But as buyer’s control their own purchasing journey, our marketing tactics need to evolve as well. New technology allows you to extend your nurturing capabilities across digital channels from email to display ads.

Join this free webcast to learn how to optimize your nurturing capabilities across digital channels so you can generate more sales-ready leads.

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