New Study: The CEO's View of Customer Experience (CX)

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • What’s on the minds of today’s CEOs
  • Creating a competitive advantage with CX
  • Top traits of today’s customer-focused CEOs
  • Why many CX programs fall short
  • Garnering support and resources from your CEO

CEO’s see customer experience as a BIG competitive advantage.

That’s one of the findings in a new study on what CEOs think of CX, what CX professionals think of their CEOs and how both groups can work together to generate results for their company. 

In this webcast you’ll hear the perspectives of more than 400 CEOs and 300 CX professionals as they weigh in on the impact of customer experience initiatives in today’s customer-centric business environment. 

Join us to better understand the CEO’s perspective and learn how you can secure their support for customer experience initiatives in your organization.

BONUS- Attendees will be able to order complementary copies of the report. A $249 value!


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