The New Role of CDP in Data-Driven Marketing

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Attend this event if you want to learn how to run smarter marketing campaigns using integrated customer data in a post-GDPR environment.​​

Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. Join this webinar to learn how a CDP solves for marketing data pains and see how Mapp customers take advantage of CDP in a post-GDPR era.​

More About the Speaker: 
Ben Ivers, Client Solutions Manager, Mapp

Ben is a client solutions manager who has been working in the digital marketing space for the past six years. With a background as an implementation consultant, he has worked with numerous clients to maximize their use of marketing technology. His focus is to ensure that customers and prospects alike understand the value of Mapp and its position within the market.

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